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Listen "S7E6 - How to set up your Customer Marketing framework? ft. Abby Hehemann, Director of Product Marketing at GetResponse"
Episode Synopsis
In this episode, I hosted Abby Hehemann, Director of Product Marketing at GetResponse to talk about setting up a customer marketing framework. With over 14 years of experience, Abby is a specialist in strategic product positioning and value-driven messaging.Abby shares the customer marketing framework that she and her team use at GetResponse and how you can build on yourself.She also shares her thoughts on what makes customer marketing different than customer advocacy.Abby points out the metrics for success while implementing such a framework. All this and more in this episode with Abby.Connect with Abby on LinkedIn - https://www.linkedin.com/in/abby-hehemann/https://www.linkedin.com/in/abby-hehemann/Visit our website - https://saassessions.com/Connect with me on LinkedIn - https://www.linkedin.com/in/sunilneurgaonkar/
More episodes of the podcast SaaS Sessions
S9E5 - Building AI Into SaaS the Right Way: Lessons from Megh Gautam, Former CPO at Crunchbase
12/09/2025
S9E2 - How AI is Revolutionizing Attribution for Modern GTM Teams ft. Deepinder Dhingra, RevSure
17/01/2025
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