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Listen "S5E2 - GTM strategy to target the enterprise segment ft. Shilpa Singh, Head of GTM/Commercial Strategy at Amazon"
Episode Synopsis
In this episode, we hosted Shilpa Singh, Head of GTM/Commercial Strategy at Amazon to talk about creating a GTM playbook for targeting the enterprise segment.We discuss how a SaaS company can enter the enterprise segment and what are the best practices companies can follow.Shilpa also shares the building blocks of a GTM strategy required to target the enterprise segment.Moving upmarket means a lot of change, we discussed all the changes that a company goes through during the process.All this and more with Shilpa in this episode.Connect with Shilpa on LinkedIn - https://www.linkedin.com/in/shilpalsingh/Check out SaaS jobs here - https://pallet.xyz/list/saas-jobs/jobsVisit our website - https://saassessions.com/Connect with me on LinkedIn - https://www.linkedin.com/in/sunilneurgaonkar/
More episodes of the podcast SaaS Sessions
S9E5 - Building AI Into SaaS the Right Way: Lessons from Megh Gautam, Former CPO at Crunchbase
12/09/2025
S9E2 - How AI is Revolutionizing Attribution for Modern GTM Teams ft. Deepinder Dhingra, RevSure
17/01/2025
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