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Listen "S4E3 - How to personalize marketing? ft. Sowmya Moni, Director of Marketing at Incture"
Episode Synopsis
In this episode, we hosted Sowmya Moni, Director of Marketing at Incture. Incture is the largest provider of digital applications and tech solutions on various SAP platforms.Sowmya talks about how she segments their ICP to ensure high conversion rates. She also shares how to personalize the marketing activities for each of these segments. All this and more with Sowmya in this episode as we take a deep dive into personalization.Connect with Sowmya on LinkedIn - https://www.linkedin.com/in/sowmyamoni/Visit our website - https://saassessions.com/Connect with me on LinkedIn - https://www.linkedin.com/in/sunilneurgaonkar/
More episodes of the podcast SaaS Sessions
S9E5 - Building AI Into SaaS the Right Way: Lessons from Megh Gautam, Former CPO at Crunchbase
12/09/2025
S9E2 - How AI is Revolutionizing Attribution for Modern GTM Teams ft. Deepinder Dhingra, RevSure
17/01/2025
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