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Listen "S3E19 - Storytelling for B2B SaaS ft. Kuppu, Product Evangelist at Zoho"
Episode Synopsis
In this episode, we hosted Kuppulakshmi Krishnamoorthy (Kuppu), Product Evangelist at Zoho, to discuss how storytelling can make larger impacts in a B2B SaaS.We discussed building, selling, and scaling up with stories. Kuppu explains how storytelling impacts different stages of the funnel.Kuppu also runs Zoho for startups program, where storytelling is crucial as Zoho is a leader who has to pave the success path for many startups worldwide.All this and more with exciting insights on storytelling with Kuppu in this episode.Connect with Kuppu on LinkedIn - https://www.linkedin.com/in/kuppukrish/Visit our website - https://saassessions.com/Connect with me on LinkedIn - https://www.linkedin.com/in/sunilneurgaonkar/
More episodes of the podcast SaaS Sessions
S9E5 - Building AI Into SaaS the Right Way: Lessons from Megh Gautam, Former CPO at Crunchbase
12/09/2025
S9E2 - How AI is Revolutionizing Attribution for Modern GTM Teams ft. Deepinder Dhingra, RevSure
17/01/2025
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