In this episode of the SAAS Operators Podcast, we talk about product launches, market expansion and building a system for reliable growth. Zach shares what he learnt from Foreplay’s latest product launch for Lens, including lessons around pricing, bundling and execution. The boys explores the difference between adding new customers vs. deepening value for existing ones, and why stacking launches can backfire. They talk about the power of referrals, how to operationalize them, and the surprising story of a DMT shaman that inspired a one-referral-per-user strategy. The episode ends with a broader conversation about motivating adoption, integrating into workflows, and what it actually takes to compound growth in SAAS.

Ver todos los episodios