In this episode, Ryan breaks down the anatomy of the perfect B2B SaaS website — from site map to homepage layout. With years of experience designing SaaS sites and running conversion rate optimisation campaigns, he shares what actually works to turn traffic into leads. Whether you’re planning a redesign or wondering why your paid ads aren’t converting, this episode is your go-to guide to building a high-performing site.Takeaways:Fix your website before investing in paid ads — otherwise you’ll burn cashYour site map should include: Homepage, Product/Solution, Pricing, CTA (Demo/Trial), Case Studies, Resources, Industries, and optional pages like Integrations or AboutDon’t overload dropdowns — keep navigation focused and clearYour homepage hero section needs one clear headline (≤10 words) and a strong visual of your productAvoid fluffy buzzwords — be clear, not cleverAdd trust signals: G2 badges, logos, testimonials, case study statsShow the problem before the product — connect emotionally with pain pointsUse the Z layout to present 3–5 key features with benefit-focused headlinesInclude a form directly on the homepage for higher conversionUse the FAQ section to offload dense copy and handle objectionsJoin the SaaS Marketing Weekly Newsletter here: https://saasmarketingweekly.com/ Check out Ryan’s agency, Rocket SaaS, here: https://rocket-saas.io/ Send podcast guest pitches to: [email protected]

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