Ryan James discusses effective strategies for generating 500 signups for webinars. He emphasises the importance of integrating webinars into a broader marketing strategy, allowing sufficient time for promotion, and creating compelling landing pages. Ryan shares six channels for driving traffic to webinars, including LinkedIn DMs, cold emails, and leveraging co-hosts' networks. He also highlights the significance of nurturing leads before and after the webinar to maximise engagement and conversion.TakeawaysWebinars are a key marketing tool for B2B businesses.Integrate webinars into a content funnel for better results.Start marketing your webinar at least three weeks in advance.Create a compelling landing page with a strong hook.Use LinkedIn DMs for personalised outreach to potential attendees.Cold emails can reach a larger audience effectively.Leverage your co-host's network for additional exposure.Nurture leads before the webinar to keep them engaged.Send follow-up emails with valuable content after the webinar.Consider outsourcing webinar marketing to professionals if needed.Join the SaaS Marketing Weekly Newsletter here: https://saasmarketingweekly.com/ Check out Ryan’s agency, Rocket SaaS, here: https://rocket-saas.io/ Send podcast guest pitches to: [email protected]

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