Ryan explains how SaaS startups can create brand awareness and build an audience by piggybacking off of another company's audience. TakeawaysPiggybacking off of another company's audience is an effective way for SaaS startups to create brand awareness and build an audience.Finding the right partner who shares the same target audience and has a large following is crucial for successful co-promotion campaigns.Webinars, workshops, podcasts, and co-creating content are effective collaboration methods for SaaS startups and their partners.Both parties should actively promote the campaign through social media, email newsletters, and website content to maximise brand awareness and lead generation.Join the SaaS Marketing Weekly Newsletter here: https://saasmarketingweekly.com/ Check out Ryan’s agency, Rocket SaaS, here: https://rocket-saas.io/ Send podcast guest pitches to: [email protected]

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