In this episode of SaaS Half Full, Lindsey Groepper chats with Jon Ferrara, CEO of Nimble, about how to identify, build relationships and get value out of exchanges with B2B micro-influencers. When B2B brands think of influencers, they often imagine big-dollar agreements in exchange for a single Tweet. Jon believes more in (and has successfully executed) a micro-influencer strategy, where he develops authentic relationships with up-and -coming influencers with zero dollars exchanged. Tune in to hear more of Jon's insights. Connect with Jon Ferrara: https://www.linkedin.com/in/jonvferrara/  Learn more about Nimble: https://www.linkedin.com/company/nimblecrm/  Connect with Lindsey: https://www.linkedin.com/in/lindseygroepper/  Learn more about BLASTmedia: https://www.blastmedia.com/

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