Defining "Modern" PR & How to Nail It with Kate Johnson

SaaS Half Full
08/05/2024 29 min
Defining "Modern" PR & How to Nail It with Kate Johnson

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Episode Synopsis

Digital, modern, non-traditional…how do you define today's PR? It has evolved, and brands who understand how to play in the current landscape are gaining mindshare. In this episode, Kate Johnson, VP of PR at BLASTmedia, dives into what has driven PR's evolution, how brands should think differently about connecting with millennial buyers, and the new expectations around PR measurement. Connect with Kate: https://www.linkedin.com/in/kate-johnson-mba-5365ba80/ Connect with Lindsey: https://www.linkedin.com/in/lindseygroepper/ Learn more about BLASTmedia: https://www.blastmedia.com/

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