Is your SaaS business truly built to last—or are you growing a leaky bucket?In this episode of SaaS Fuel, we dive deep into retention, innovation, and customer-centric scale with Mohan Rao, Chief Product & Technology Officer at Knownwell. Mohan shares battle-tested strategies for building future-proof SaaS companies by focusing on retention before acquisition, solving churn proactively, and aligning teams around customer success.Key Takeaways00:00 - Why retention is the real goal of product-market fit03:00 - Welcome back to SaaS Fuel: growth ≠ scale07:19 - Mohan Rao joins the show11:10 - What founders get wrong about early product strategy14:27 - Avoiding the “hammer looking for a nail” trap18:05 - Preventing churn: retention as strategy, not support22:17 - How Knownwell is applying AI and LMS to fix it28:02 - Intervention signals: when a customer asks for a contract32:47 - Lessons from holding multiple C-level roles36:55 - Leadership evolution: empowering your next layer43:05 - Why customers must be part of your M&A strategy45:32 - Overlooked tech factors that kill acquisitionsTweetable QuotesProduct-market fit isn’t about how many customers you can get—it’s about how many stick around."– Mohan Rao Churn isn’t a number. It’s a warning sign your product isn’t delivering value fast enough.” – Jeff MainsYou don’t need 20 customers—you need 4 that never leave.” – Mohan RaoFounders obsess over acquisition, but real growth comes from retention.” – Jeff MainsSaaS Leadership LessonsIf users don’t stick, you don’t have product-market fit. Period.Validate the market need before building the product—market-product fit matters more.Not all feedback should make it into your roadmap—choose based on vision alignment.Retention is proactive—train your team to spot signals before customers churn.The fastest-growing SaaS companies obsess over activation, not just acquisition.Guest ResourcesEmail - [email protected] - http://knownwell.com/Linkedin - https://www.linkedin.com/in/raomohan/Episode SponsorSmall Fish, Big Pond – https://smallfishbigpond.com/ Use the promo code ‘SaaSFuel’Champion Leadership Group – https://championleadership.com/SaaS Fuel ResourcesWebsite - https://championleadership.com/Jeff Mains on LinkedIn - https://www.linkedin.com/in/jeffkmains/Twitter - https://twitter.com/jeffkmainsFacebook - https://www.facebook.com/thesaasguy/Instagram - https://instagram.com/jeffkmains

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