Ajit Ghuman is the Product Marketing Head at Narvar, a customer engagement platform that helps retailers inspire loyalty by enabling post-purchase experiences at an enterprise-grade.Ajit is known as a SaaS Product and Pricing Veteran, helping many companies such as Medallia, Helpshift & Feedzai differentiate their competitive products, to grow their revenue.During this interview we cover:00:00 Contentfy, Your On-Demand Content Team (Sponsor)01:58 - Ajit’s Background, Past Positions & Ventures03:29 - How to be Effective as a Product & Marketing Professional in the SaaS Space?05:12 -  What Software Companies get Wrong About Pricing 08:44 - How to Think Logically & Systematically About SaaS Pricing13:21 - How to Effectively Adjust & Increase their Pricing & Based on What Key Points or Metrics?16:59 -  Segment-Centric vs Offer-Centric Thinking19:47 - Different offer for Segments & Allocating on a MRR Model22:54 - Most Common Mistakes SaaS Startups Make  on Positioning & Messaging 26:02 - Borrowing Lessons from Politics to Software30:18 - Advice Ajit Would Give His 25 Years Old Self31:35 - Biggest Challenges Ajit is Facing Right now33:19 - Instrumental Resources for Ajit’s Success36:25 - What does Success Mean to Ajit Today37:21 - Get in Touch With AjitMentions:Ajit GhumanRevenue CollectivePeople:Tom TunguzSam KeningerGet In Touch With Ajit:Ajit’s LinkedinTag us & follow:FacebookLinkedInInstagramMore about Akeel:Twitter LinkedIn SaaS PodcastsSaaS ConsultantsLearn How to Value SaaS Companies

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