Praval is an expert at brand, product positioning & messaging, go-to-market strategy, demand generation, and content-led marketing initiatives. He is a serial entrepreneur and has co-founded several start-ups.He worked as a freelance content marketer for web publishers and blogs in Europe, South-east Asia, and India. Also, he was the Co-Founder of Dokito, an in-house social media analytics tool at Media Redefined; a digital media agency in New Delhi he also Co-Founded.He worked as a Senior Product Marketing Manager and Marketing Head at Zoho Corporation, where he is now Vice President of Marketing and Customer Experience.Praval leads marketing for Zoho.com and focuses on brand, positioning, messaging, communication, and other marketing initiatives. He also works closely with various product teams and helps them with go-to-market strategy and special projects.As one of the official spokespersons, He also represents Zoho before media and analysts, as well as at various international conferences and forums.During this interview we cover:The importance of standing out through messaging and positioning for B2B SaaS companies.How using social media helps customer experience for growthWorking beyond the scope for personal and professional growthThe marketing strategy approach of  large product  company VS  a SaaS businessBuilding an all- in-one SaaS business ecosystem solution as a differentiator from the competitorsThe current value and impact of remote work toolsLinks and mentions:Zoho.comGet in touch with Praval:Praval’s LinkedIn ProfilePraval’s Twitter ProfileMore about Akeel:Twitter LinkedIn Saas PodcastSaaS ConsultingHow to Value a SaaS Company--- Send in a voice message: https://anchor.fm/saas-district/message

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