Asia Orangio joins us for a 1-on-1 interview, where her focus is on working with early-stage startups and high-growth technology companies. She is an expert at helping SaaS companies define their go-to-market strategy, craft a data-driven approach to growth, implement marketing strategies and programs that help them win an audience in their market and to beat the "90% of startups fail" statistic.Asia is currently the CEO and Founder at DemandMaven, a company focused on helping startups  either get their first 100 customers, or help them get to the next stage in their growth.She was also head of marketing at Hull, an Advisor at Atlanta Tech Village, and is currently a mentor at companies like Tinyseed and GrowthMentor.During this interview we cover:Defining Demand generationGetting your first 10 and 100 customers as a Start-upHer recommended SaaS marketing strategiesThe biggest marketing mistakes Startups makeHow to approach conversion optimization in the marketing funnelTop underrated growth hacksLinks and mentions:Get in touch with Asia:Twitter: @AsiaMatosDemandmaven.ioMore about Akeel:Twitter LinkedIn Saas PodcastSaaS ConsultingHow to Value a SaaS Company--- Send in a voice message: https://anchor.fm/saas-district/message

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