Paul Cowan is the CMO at FreshBooks, one of the top accounting software in the cloud for Owners, self-employed professionals and their teams. Paul, with his 20+ year career, has held leadership positions at large corporations such as Shutterstock, Feast (where he was the co-founder), DIVE Networks and Spin Master. He’s marketed phones, food, booze, toys, and more recently,  SaaS products. He’s creativity and experience has allowed him to create award-winning marketing campaigns.When he’s not brainstorming new ways to transform the ad industry with the Freshbooks global marketing team, you might find him building things at his cabin in Toronto or sliding down the side of a mountain on some fresh snow. During this interview we cover:00:00 Contentfy, your On-Demand Podcast Editing & Repurposing Team01:02 - Intro02:25 -  Customer Experience & Product Experience04:28 - Branding byCreating Experiences10:04 - Why Companies Focus on Ads & Not on Customer Experience12:48 - Timeframe for Ads15:42 - Adapt Product Development to Customer Expectations18:00 - Who Really Owns Product Experience?20:05 -  ROI on Product Experience as a Growth lever22:51 - Product-led GTM StrategyMentions:FreshBooksGet In Touch With Paul:Paul’s LinkedinTag us & follow:FacebookLinkedInInstagramMore about Akeel Jabber:Twitter LinkedIn Saas PodcastSaaS ConsultingHow to Value a SaaS Company

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