Rand is an author, co-founder and CEO of SparkToro, a company focused on allowing software that connects audience intelligence at every marketer's fingertips. Rand is a tech entrepreneur, blogger and leader in the field of Search Engine Optimisation. He is a frequent keynote speaker for events around the marketing and startup world as well as a best selling author of Lost and Founder: A Painfully Honest Field Guide to the Startup World.During this interview we cover:00:00 - Intro00:58: - Stepping down as Moz CEO, was the right decision?03:14 - An Unusual $1.3M Round of Funding & Avoiding the Plague10:00 - Why Raising Capital VS Bootstrapping13:16  - Get Richer, die Trying & the Genetic Lottery 17:50 - An Unusual Time to Launch & Was it the Right Decision?21:02 - Where to Focus your Marketing Efforts & Rand Best Practices33:58  - Why Podcasting & Episodic Content are a Powerful Tool to Build Connections 39:08 - How to Leverage SEO in 2020 46:10 - What’s Rand a Lifer Of?47:20  - A Question For Rand Fishkin from Eric Vardon49:04 OutroMentions:Where you Should Start Marketing Terms:People:Casey Henry Melanie Deziel Eric VardonBooks:Lost and Founder The Content Fuel Framework Companies:Moz Morphio.ioSparkToroGet in touch with Rand:Rand’s LinkedinRand’s TwitterTag us & follow:FacebookLinkedInInstagram: @Horizen.CapitalYouTube: Akeel Jabber - SaaS DistrictMore about Akeel:Twitter LinkedIn Saas Podcast

Ver todos los episodios