Send us a textNeil Becker is a soft spoken yet hard driving CMO. His approach to marketing is that it must serve the organization's purpose, which is to sell its products. This puts marketing in a service provider role to sales, where the two teams share the same KPIs. Interestingly, Neil is the second SoftBank-funded CMO to appear on the podcast (the other was Erez Yerselove of Globality), and they share a lot of perspective on the transformative nature of a $100 million investment.This is a fast-paced and valuable conversation that touches on post-funding goal setting and building the organization to scale, how marketing and sales can do better together, ABM as a strategic practice (doing it for real), and the power of thought leadership to change marketplace realities.I'd love to hear your thoughts on this episode.Resources for SaaS ExecsRecently closed a funding round and need to ramp growth?Check out our comprehensive "scale-a-saas" guide:Think your website could generate more leads?Get our inbound lead generation self-assessmentWant to be a guest on SaaS Backwards?Click to meet with Ken Lempit to talk about an episode.SaaS Backwards is a free service to the SaaS community.---Not Getting Enough Demos? Your messaging could be turning buyers away before you even get a chance to pitch. 🔗 Get a Free Messaging & Conversion Review We’ll analyze your website and content through the eyes of your buyers to uncover what’s stopping them from booking a demo. Then, we’ll give you a personalized report with practical recommendations to help you turn more visitors into sales conversations. And the best part? 💡 It’s completely free. No commitments, no pressure—just actionable advice to help you book more demos. Your next demo is just a click away—claim your free review now.

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