Send us a textIt's a pattern we're seeing out there, and some agency friends experience in their careers when they make the mistake of putting themselves in this situation. CEOs at young companies hire a marketing leader, usually a woman with substantial experience, and expect her to singled-handedly transform the fate of the organization. And being the "one woman army" is a really difficult position from which to generate success.In a meaningful discussion of recent experiences she's had as a marketing leader, Jenn Edwards takes us through the highs and lows of being the sole marketing pro at a young company, questions to ask and her point of view on whether or not it's a good idea to even take such a position.If you're thinking about a new CMO / head of marketing job and you think you'll be a OWA or OMA, this is probably a great episode to listen to.Let me know what you think! Thanks!Resources for SaaS ExecsRecently closed a funding round and need to ramp growth?Check out our comprehensive "scale-a-saas" guide:Think your website could generate more leads?Get our inbound lead generation self-assessmentWant to be a guest on SaaS Backwards?Click to meet with Ken Lempit to talk about an episode.SaaS Backwards is a free service to the SaaS community. ---Not Getting Enough Demos? Your messaging could be turning buyers away before you even get a chance to pitch. 🔗 Get a Free Messaging & Conversion Review We’ll analyze your website and content through the eyes of your buyers to uncover what’s stopping them from booking a demo. Then, we’ll give you a personalized report with practical recommendations to help you turn more visitors into sales conversations. And the best part? 💡 It’s completely free. No commitments, no pressure—just actionable advice to help you book more demos. Your next demo is just a click away—claim your free review now.

Ver todos los episodios