Send us a textGuest: Peter Cohan, Author of “Great Demo!”Have you ever walked into a software demo, hoping to learn something new, only to sit through a “Harbor Tour” of irrelevant features? You’re not alone – and neither are your prospects.Peter Cohan, author of Great Demo!, joined us on the SaaS Backwards Podcast to unpack the biggest demo mistakes SaaS teams make:❌ Starting with the how instead of the why❌ Overloading prospects with unnecessary features❌ Failing to tailor demos to decision-makersHis solution? Flip your demos upside down. Start with the results your prospects crave, not the laundry list of features.Peter also shared:✅ How to identify wasted demos (hint: 30% of them are)✅ Why "vision generation demos" are the key to nurturing leads✅ The metrics that show if your demos are working---Not Getting Enough Demos? Your messaging could be turning buyers away before you even get a chance to pitch. 🔗 Get a Free Messaging & Conversion Review We’ll analyze your website and content through the eyes of your buyers to uncover what’s stopping them from booking a demo. Then, we’ll give you a personalized report with practical recommendations to help you turn more visitors into sales conversations. And the best part? 💡 It’s completely free. No commitments, no pressure—just actionable advice to help you book more demos. Your next demo is just a click away—claim your free review now.

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