Our guest this week is Caleb Townsend, Co-Founder of Factur, an agency that provides marketing and sales services to B2B manufacturers and industrial distributors. 
In this episode, Caleb delves into the common challenges industrial companies face with their sales and marketing efforts. He shares Factur's industry-specific approach to lead generation, content strategy, and business development and debunks misconceptions about outsourcing. 
Hailing from Carmel, Indiana, Caleb’s restaurant pick is Juniper on Main for Southern Coastal cuisine. Follow Caleb on LinkedIn to learn more about Factor’s unique solutions for the industrial sector.

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