John Hanson is a CX (Customer Experience) guru and has written a book called WOW Your Customers, 7 Ways to World-Class Service. In today’s podcast, John shares the 4 different types of customers and the importance of each.  Now you might be saying to yourself, 4 types of customers?  I know about the internal customer and the external customer.  Who are these other two?  You will need to listen to this podcast to find out.  After 34 years serving customers, this even shifted my thinking!  
Whether you are in retail or work with customers in a different industry, this podcast will benefit you.  If you enjoy the podcast, please head over to iTunes and leave a review.  Share with friends, family and colleagues too!  Visit my website, www.runninggreatstores.com to learn more about my company and listen to all my podcasts right from my site or on your favorite podcast platform.  Thank you!

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