Today I'm joined by special guest Emma McMillan, a copy coach who believes that every business deserves great copy. While all the different copywriting requirements in a business can be overwhelming, Emma believes that great copy doesn’t necessarily need to be outsourced. Today, Emma shares how you can uplevel your own copywriting skills to grow your business. Emma has 12 years experience as a teacher where she developed a deep understanding of how people learn. For the last 7 years she’s run a successful copywriting business, Emma McMillan Copy, where she equips small business owners with the skills, confidence and accountability to write expressive copy. There is so much writing that goes into running a small business, and working with a copywriter may seem like the obvious path to tackle this. However, no one else can climb inside your head and articulate your thoughts quite like you can. Equipping yourself with the skills, confidence and accountability to write your own copy really is possible. In our conversation, Emma shares tips to ensure your voice as a business owner is coming through authentically in your copy. There may come a point where having a copywriter translate your message achieves the most productivity. However, having great base level copy for someone else to elevate will put you in a much better position than outsourcing from the get go. We talk about how to understand and communicate with your audience, how to grab attention in a saturated social media platform and how to build momentum in your content creating process. We also discuss the most important aspects of copywriting that business owners should master when it comes to DIYing.You will want to have your notes app handy or a pen and paper because Emma shares so many incredible tips throughout our conversation. I hope this episode gives you the inspiration to challenge yourself and let your authentic voice shine through your communication.Connect With EmmaInstagram: @emmamcmillancopyWebsite: https://www.emmamcmillancopy.com/  Connect With Me:Free Download: Ideal Client Avatar WorkbookWork with me: Business Strategy Workshop | 1:1 Business Accelerator ProgramJoin the waitlist:  The Run Your Business Like a Boss AcademyInstagramLinkedIn

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