Today I wanted to talk about something I see frequently online - the ‘ditto’ approach. This is where new business owners will use someone else’s services, programs or products as a foundation to build their business. While this method might feel safer in the beginning, it can lead to problems down the road and I want to share with you why. In this episode, I’m going to run you through the 3 reasons not to model your services from others in your industry. I understand that when you start your business with market research by examining what others in your industry are doing, it can be tempting to leverage other people’s offers as the base for your own programs, products and services.  But there are 3 big business reasons not to go down that road that I want you to reflect on today. Inside my private 1:1 coaching programs and the Run Your Business Like A Boss Academy, we do a lot of work together to rebuild your business foundations for the next chapter of your business. We’re not just designing offers, we explore your whole business structure including your goals, niche, business values, unique proposition, strengths and more. There is so much that goes into building a strong business that is unique to you and the service you’re offering. When you come out of the start-up stage, you have an incredible opportunity to level up your business. Work to let go of all the noise of everyone else in your industry and design your offers and services from a blank canvas that incorporates your goals, strengths, values and the problem you’re solving for your clients. After listening to this episode, if you want to find out more about The 1:1 Business Accelerator Program and the Run Your Business Like A Boss Academy where we address all of these building blocks, head over to my website here. LINKS:Connect With Me:Free Download: Ideal Client Avatar WorkbookWork with me: Business Strategy WorkshopWork with me: 1:1 Business Accelerator ProgramJoin the waitlist:  The Run Your Business Like a Boss AcademyVisit the website: www.kristyrobinson.com.auConnect on Instagram: https://www.instagram.com/kristyrobinson_consultingConnect on LinkedIn: https://www.linkedin.com/in/brisbane-business-coach/

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