Nuggets:Find out the three Filters Justin uses to vet his business ideasFind people/corporations “already in motion” (e.g. don’t waste time and energy to convince people that climate change is real)How Justin thinks about unlikely competitors in entirely different industriesJustin uses Twitter the way a comedian works out material at local clubs - collection of raw thoughtsProduct/entrepreneur fit and entrepreneur/market fit are just as important as product/market fitAction Steps:Attend a sustainability conference, connect with people in charge of sustainability, and ask them about their current programsBuild a better carbon impact calculator than sustainablestartups.coCollect emissions reports from large companies and compile an assessment of their biggest emissionsRead up on strategies to improve efficiency and do an audit for your local YMCA, Police Station or City HallFollow through on these action steps and email us your results at [email protected]. You'll get exclusive access to a private Facebook group of action takers and one listener will earn a free mentorship call with our guest, and potentially, a business partnership.Links:WildbitSaul GriffithGoogle ScholarPaul JarvisMatt WestAmazon Employees for Climate JusticeSustainable Startups Carbon Impact CalculatorJustin’s Twitter AccountJustin’s WebsiteTransistor.fmJustin Jackson is the co-founder of Transistor.fm, a podcast hosting and analytics platform. He lives in BC, Canada.
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