Nuggets:The idea is 5% of what makes a business successful; execution is the restJeff Bezos was savvy enough to make billions just investing in other companiesFind a pain that elicits a visceral response in your customersLearn why some businesses pay some employees to quitFocus on three things when starting a business: your customers’ pain, their ideal outcome, and your mechanism for bridging the gapCraft your prospecting emails envisioning that you are the person reading it.“Far and away the best prize that life has to offer is the chance to work hard at work worth doing” - Teddy RooseveltBe willing to build things that might not work and move on from them if they don’t.Action Steps:In summary: Find a clear customer, get them a clear result, and implement a clear mechanism.Create sales funnels to recruit job candidates as if they were clients. Use landing pages, lead magnets, opt-ins.After the funnel qualifies them, prospective employees invest in personality tests, such as Kolbe A and Wealth Dynamics (test fees can be refunded if hired).Create a test that allows you to see how prospects implement a job-related task.Implement this idea manually. Take on your first client for free. Prove a result with some of their hiring jobs, then move on to clients 2, 3, 4 and 5, increasing your fee.Invest the majority of your time in client relationships and let the business details be determined by what you learn.Hire developers to build a saas around the systems that work.Follow through on these action steps and email us your results at [email protected]:Start From Zero (no opt-in excerpt for Run With It listeners)Kolbe A IndexWealth DynamicsBreakthrough AdvertisingKey ValuesLoom.comWe Work RemotelyGoogle FormsWufoo FormsTeddy Roosevelt - A Square Deal speech
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