Marketers say they are on the verge of being able to use AI-assisted vocal analysis technology to achieve unprecedented insights into shoppers’ identities and inclinations, says world authority on media systems and industries, Professor Joseph Turow of the University of Pennsylvania. Our embrace of smart speakers, intelligent car displays and voice-responsive phones – along with the rise of voice intelligence in call centres – is a game-changer. Professor Turow sets out the implications of his in-depth research which finds that not only can people be profiled by their speech patterns, but they can also be assessed by the sound of their voices. Alexa, Siri and other voice-activated technologies could be used to spy on you for advertisers and even governments. According to some researchers, your voice is unique and can reveal feelings, personalities and even physical characteristics. He spoke to Jackie Cameron, for Painted Wolf Podcasts, about why we should be worried about the latest advances amid a podcasting revolution - and think twice about joining groups like Clubhouse. Professor Turow is the author of more than a dozen books and hundreds of peer-reviewed articles at the intersection of the media, marketing and society. This interview is based on his research for The Voice Catchers: How Marketers Listen In to Exploit Your Feelings, Your Privacy, and Your Wallet (published May 2021). Contact Jackie Cameron at [email protected]. If you enjoyed this podcast, please subscribe to the show and share the link with your friends.

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