Small cities big spenders

23/05/2025 27 min
Small cities big spenders

Listen "Small cities big spenders"

Episode Synopsis

For years, China's consumer power was synonymous with big cities like Shanghai and Beijing. But the new frontier is elsewhere. In 2025, smaller cities are growing faster, spending more, and attracting global brands. Could China's economic engine increasingly be running on small-city horsepower? On the show: Niu Honglin, Laiming & Yushan