E-tailers adopt pragmatic approach ahead of this year's '618'

Round Table China
11/06/2024 27 min
E-tailers adopt pragmatic approach ahead of this year's '618'

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Episode Synopsis

Recently, several publishing houses announced to withdraw their promotion on an online shopping platform, which requires a low-price policy that they can't accept. How can modern publishing houses better develop in the online environment? / Sales figures suggest China's movie market is experiencing a post-COVID rebound, but why are more and more films delaying their releases from hot periods (18:33). On the show: Laiming, Niu Honglin & Brandon Yates
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