Are 'Sephora Kids' turning fun into an obsession?

31/07/2024 25 min
Are 'Sephora Kids' turning fun into an obsession?

Listen "Are 'Sephora Kids' turning fun into an obsession?"

Episode Synopsis

Countless super young influencers on TikTok, known as "Sephora Kids," are recommending skincare products including wrinkle creams for kids and tweens. These beauty products are packaged in neon-colored bottles and tubes, which can look like toys. They can cost 70 US Dollars (or more than 500 Yuan) a pop. Should we be worried? Are 'Sephora Kids' turning innocent fun into a costly obsession? On the show: Heyang, Yushan & Steve Hatherly.