Genuine life-sharing or paid advertising?

21/07/2025 23 min

Listen "Genuine life-sharing or paid advertising?"

Episode Synopsis

We've all seen it—a friend raves about a hotpot spot, an influencer hypes a 'must-have' product, or a vlogger casually drops a gadget recommendation. But when does a personal post become a hidden ad? Should WeChat Moments or livestream plugs count as commercial advertising? The real challenge: where should regulators draw the line? / Motivational Monday (20:44)! On the show: Heyang, Steve Hatherly & Yushan