On this episode of Rooted, I interview the Co-Founders of Fronen, a non-dairy ice cream made with the simplest ingredients on the market. For example, the Vanilla flavor has just coconut cream, vanilla extract, water, and honey. The rest of the flavors follow a similar pattern, with just about 4 ingredients, never using any fillers, gums, or artificial ingredients. This is genuinely the best tasting and best quality (in terms of ingredients) of better-for-you ice cream that I have had or seen, which is why I was so excited to talk to Jessy and Erik!We discussed:The genesis of creating Fronen What it was like never having working for someone else as a full-time job after both graduating school from UChicacoWhy they both decided  to attend Stanford MBAWhat’s stopping other brands from creating better-for-you productsWhat’s stopping consumers from purchasing these products? What’s coming next for Fronen + some exciting updates!!Fronen can be found in Whole Foods, Wegmans, soon Sprouts, and more!I hope everyone enjoys!

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