The most popular day for flower deliveries? Here’s a hint: it’s not Valentine’s Day… Find this trivia tidbit and many more growth marketing insights shared by Megan Bailey Darmody, senior director of brand marketing for online gifting company UrbanStems. Megan, Billie, and Billy explore how proactive communication improves customer satisfaction and loyalty, and how the shifting landscape of supply chain logistics for perishable products impacts long-term marketing strategy. Megan shares her expertise in cross-functional collaboration, data, and insights, and why the best strategy is treating people well. Hot topics discussed:How marketers benefit from understanding customer service, supply chain, operations, and logistics — especially in the CPG sectorThe connection between customer acquisition and corporate adaptability, creativity, and agilityDriving engagement through consumer sentiment analysis, cross-channel content, and delightfully unexpected brand partnerships (cheers to you, Budweiser and Bridgerton)Keep the growth going:Connect with Megan Bailey Darmody, UrbanStems Senior Director of Brand Marketing on LinkedInFollow Billie Loewen, WillowTree Partner & VP of Growth Marketing on LinkedInFollow Billy Fischer, WillowTree Partner & VP of Business Development on LinkedInConnect with WillowTree on LinkedIn

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