We know that the upcoming Fall and Winter holidays are the Olympic games of marketing. Today’s episode is a special gift from Billie and Billy to our listeners.Billie and Billy’s sage advice will guide 2022 holiday campaigns, aid in decision-making, and suggest incredibly intentional messaging and frequency choices. ‘Tis the season for smashing success.  *Warning for parents with small children and hyper-intelligent pets: episode contains spoilers about Santa Claus. Topics Discussed:Billie’s holiday 2022 trend predictions Quality over quantity: how to be intentional about holiday messagingThe importance of good data hygiene Testing your holiday campaigns 

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