What do brands like Zillow, BarkBox, WHOOP, Wegman’s, and Frontier Airlines have in common? They all stand out in the world of in-email and in-app growth marketing tactics. But are they standing out for the right reasons? Find out which growth tactics resonate with consumers and which tactics leave your audience feeling a little… icky. Here, Billy and Billie swipe left or right — and sometimes both — on the stand-out messages landing in their inboxes.Hot topics discussed:Unique ways that zero-party consumer data informs personalization, upsells, preferred channels, and frequencyWhy transactional messages (i.e., purchase confirmations and account provisioning) *must* be engineered by a marketing department rather than IT (hint: transactional messages have an 80-90% open rate)What small brands have to teach big brands in email marketing voice, intensity, and overall positioningKeep the growth going:Follow Billie Loewen, WillowTree Partner & VP of Growth Marketing on LinkedInFollow Billy Fischer, WillowTree Partner & VP of Business Development on LinkedInConnect with WillowTree on LinkedIn

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