What do marketing teams at Fortune 1000s and local nonprofits have in common? A lot, if you ask WillowTree growth marketing expert Rebecca O’Connor. Large and small shops alike have to demonstrate ROI and stay current with rapidly changing capabilities of software such as customer relationships management (CRM) systems or customer data platforms (CDPs).Rebecca joins the podcast to explore solutions for such cross-industry challenges facing growth marketers as well as CRM and CDP users. (Bonus: many of Rebecca’s recommendations are easily implemented and widely available.) She and Billy explore the power of effective preference centers, why real-time data benefits content strategy, marketing *and* communications, and how Rebecca’s unique background in Latin American policy analysis jump-started her growth marketing career. Hot topics discussed:How to honor and leverage a customer’s “gift” of zero-party data Key features for some of our favorite, constantly evolving growth marketing platforms — Braze, Amplitude, and mParticle, among othersWhy proving ROI on CDP and CRM investments is a lot like a product roadmapKeep the growth going:Read the episode transcriptionConnect with Rebecca O’Connor, WillowTree Senior Growth Manager on LinkedInFollow Billie Loewen, WillowTree Partner & VP of Growth Marketing on LinkedInFollow Billy Fischer, WillowTree Partner & VP of Business Development on LinkedInFollow WillowTree on LinkedIn

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