In this episode, Dmitry talks to Kevin Kirkwood, Owner of Invictus Roofing. 00:00 – Sponsor: Job Nimbus00:30 – Coming Up01:09 – From Rock Stage to Roofing: Kevin Kirkwood’s Career Shift  04:10 – The Story Behind “Fox Haven” and Business Naming Lessons  07:45 – Doubling Revenue Repeatedly: What Had to Change Every Time  11:00 – Losing Control at $2M/Month (and How He Got It Back)  15:10 – Why Systemizing Production Nearly Broke the Company  18:30 – The $75,000 Mistake That Changed Everything  22:00 – Burnout, 18-Hour Days & the Loneliness of Building a Business  26:40 – Firing People, Bad Hires, and Hard Leadership Lessons  31:00 – Theft, Break-Ins & Staying Calm Through Chaos  35:20 – Florida vs. Philly Roofing: Two Worlds Apart  38:30 – Insurance Fraud & Why Florida’s Roofing Industry Is Broken  42:00 – Why Metal Roofing Is Taking Over the Market  45:00 – Suppliers, Trust & the Idea of Starting Their Own Supply Business  48:20 – The Only Customer He Ever Fired (And Why)  51:30 – Final Advice: From Rock Singer to Roofing Industry LeaderPodcast and Business Requests: https://dmitrylipinskiy.com/Dmitry’s Mentorship Program: https://www.mymarketingfitness.com/ 

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