Listen "Roofer Growth Hacks - Season 1 Episode 44 - Getting Your Marketing RIGHT with Russ Stephens"
Episode Synopsis
Are you looking to retire in the next 5 years? Even if you just started you want to start off RIGHT! We are joined by Co-Founder of the Association of Professional Builders, Russ Stephens, to discuss where roofers can improve their business with systems and where they should be doubling-down to make higher profit margins. Russ and his team have helped many builders, roofers, and contractors systemize their businesses and he also shares some insights of how contractors operate in other countries!
We know you will get value from today’s episode, so please take a moment to leave us a 5-star review!
Don’t forget to grab your copy of The Ultimate Guide to Digital Marketing for Roofers here!
About APB (Association of Professional Builders):
APB’s mission is to increase the number of Professional Builders in the industry and improve the experience for both builders and consumers in the process.
The Association of Professional Builders was founded in 2014 by Russ Stephens and Sky Kolade to help established custom home builders generate more leads, more sales, and increase their margins while improving the building experience for their clients.
Today, we empower builders across nations with essential systems, templates, and training, catalyzing positive change within the industry.
Timestamps:
[00:00 - 03:09] Intro with Russ Stephens
[03:10 - 06:22] What Roofers Should Be Doing
[06:23 - 09:28] What APB Provides to Builders / Ideal Client
[09:29 - 10:50] Advice for Roofers Starting Out
[10:51 - 16:08] Common Mistakes Business Owners Make / Trends
[16:09 - 18:27] Difference in the US and Other Countries (Safety)
[18:28 - 18:43] RoofingSite.com Ad (special offer)
[18:44 - 21:29] Lighting Round
[21:30 - 23:19] Takeaways
[23:20 - 24:16] Outro/Contact
Resources:
Website: https://www.associationofprofessionalbuilders.com/about
https://www.linkedin.com/in/russstephens/?originalSubdomain=au
RoofingSites: https://www.roofingsites.com/
Connect with us!
Podbean: https://roofergrowthhacks.podbean.com/
YouTube: https://www.youtube.com/channel/UCvfiqz7zzUWIQkgGPvx9XEw
Facebook: https://www.facebook.com/roofingsites
Instagram: https://www.instagram.com/roofingsites/
We know you will get value from today’s episode, so please take a moment to leave us a 5-star review!
Don’t forget to grab your copy of The Ultimate Guide to Digital Marketing for Roofers here!
About APB (Association of Professional Builders):
APB’s mission is to increase the number of Professional Builders in the industry and improve the experience for both builders and consumers in the process.
The Association of Professional Builders was founded in 2014 by Russ Stephens and Sky Kolade to help established custom home builders generate more leads, more sales, and increase their margins while improving the building experience for their clients.
Today, we empower builders across nations with essential systems, templates, and training, catalyzing positive change within the industry.
Timestamps:
[00:00 - 03:09] Intro with Russ Stephens
[03:10 - 06:22] What Roofers Should Be Doing
[06:23 - 09:28] What APB Provides to Builders / Ideal Client
[09:29 - 10:50] Advice for Roofers Starting Out
[10:51 - 16:08] Common Mistakes Business Owners Make / Trends
[16:09 - 18:27] Difference in the US and Other Countries (Safety)
[18:28 - 18:43] RoofingSite.com Ad (special offer)
[18:44 - 21:29] Lighting Round
[21:30 - 23:19] Takeaways
[23:20 - 24:16] Outro/Contact
Resources:
Website: https://www.associationofprofessionalbuilders.com/about
https://www.linkedin.com/in/russstephens/?originalSubdomain=au
RoofingSites: https://www.roofingsites.com/
Connect with us!
Podbean: https://roofergrowthhacks.podbean.com/
YouTube: https://www.youtube.com/channel/UCvfiqz7zzUWIQkgGPvx9XEw
Facebook: https://www.facebook.com/roofingsites
Instagram: https://www.instagram.com/roofingsites/
More episodes of the podcast Roofer Growth Hacks
The 2025 Guide to Upsell/Cross-Sell Campaigns for Roofers - Roofer Growth Hacks - Season 4 Episode 7
21/10/2025
September State of Marketing for Roofers With Chris - Roofer Growth Hacks - Season 4 Episode 3
17/09/2025
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