Welcome to the PRobecast, Episode 12 of Topaz Partners' weekly PR-related podcast.

This week's panel, Tim Allik and Rob Capra, discuss:

1. Tim Allik's recent journey to the SAE automotive show in Detroit, and hid liveblogging efforts from same.
2. Virginia Tech-- appropriateness and effects of NBC running the shooter's video.
3. China needs PR professionals-- who knew?
4. The Pet Food problem continues-- the PR campaign does too, and the industry gets Tim's Bright Side award for getting away with its less than forthcoming attitude prior to the crisis.
5. Rob found $400. What could he do with it?
6. The Battle of the Podcast Them Songs is live now, as we finally take on the first challenger, BusinessWeek's Cutting Edge podcast. Vote early and often!

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