Discover how this approach led to a Good Design Award for a mental health app and Cat’s biggest tip for SMEs on leveraging AI for growth today. Cat Hoang Anh, Head of Growth at No Moss, an Australian B Corp building purposeful digital products, shares how No Moss was born from a simple idea: make work more human. Find out how AI can work for you: https://smecai.au/book-a-consultation/00:00 — Who Is Cat Hoang Anh And No Moss?01:20 — How Did “Purpose At Work” Become A Core Belief?04:00 — How Did No Moss Start?07:10 — What Does “Make Work More Human” Mean?16:20 — What Awards Back This Approach?17:50 — What Is Chop Out Convos?23:10 — What Did Users Actually Want From Ai?28:00 — What’s The Real State Of Ai Today?40:10 — How Do You Get Roi From Ai?#SMECAI #ROIfromAI #PurposeDrivenAIListen & Watch on:Spotify: https://open.spotify.com/show/24qTwHJG4S4TMSNYX16But  Apple: https://podcasts.apple.com/us/podcast/roi-from-ai/id1829793202Youtube: https://www.youtube.com/@SMECAI1

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