Shownotes(3:15) What are you obsessed with?(9:31) Why your CEO should participate in your content(12:43) How to involve your CEO in your marketing strategy(17:41) How human connection leads to buy-in(22:14) Listening to your audience(29:22) Raid fireLinksBryan FittinLoren LewisRogue Creators Facebook GroupQuotes“One of the core reasons to have your CEO involved is to cast vision behind the brand’s purpose.  And I think it’s really interesting because I think a lot of people don’t understand, this is the reason that this company exists, or this is the reason that it’s still going.”  (16:12)

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