Show Notes:[00:01:55] What are you obsessed with this week? Loren: Abominable Bryan: New In-Ear Monitor[00:05:58] Do you need an editorial calendar?[00:08:00] What do you need to be strategic?[00:17:46] Make your calendar timely[00:28:51] Rapid Fire QuestionsShow Quotes:“You're going to be engaging your audience where they are, with content that they're interested in, when they’re actually on your platform.” [00:07:14]“That’s where an editorial calendar comes in handy: so that it's not a mad scramble everyday. Oh, we forgot to post something. And it doesn't even resonate with your audience because it was last minute if feels last minute. But with an editorial calendar, it can really resonate with your audience because you've planned it.” [00:16:47]“So, it's really thinking about how do I utilize these days to engage with my audience and think about what is their mindset, not mine?” [00:19:27]“You really should not be just promoting your services every single day, every single hour. Hey, come in. You have to buy our product…people tune out. They're not gonna want to buy your product until they trust you and feel like you are the person that has their best interest in mind.” [00:25:07]

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