Shownotes(00:22) Intro(1:18) What are you obsessed with this week?(5:56) The American Estates origin story(10:50) Roles in the company(12:41) How Jesse and Niki met(15:20) What did Jesse do to grow his Instagram following initially?(19:41) American Estates’ use of Tik Tok(24:27) Where the name came from(29:18) Legacy Fund(32:38) Advice for new business owners(37:40) What’s next for American Estates?(40:40) Rapid FireLinksBryan FittinLoren LewisAmerican Estates WebsiteAmerican Estates InstagramAmerican Estates YoutubeAmerican Estates TikTokQuotes“We started trying to, you know, forget the number of people. It’s about the quality of engagement and quality of the following.  So if it’s like, you know, if it’s a bunch of people that are never going to buy your product because you don’t have anything to sell to them, then you know, okay.  Cool.  You got some, you got some numbers.  So we started intentionally focusing, at least in that phase, on growing a following that was, you know, mostly local and regional centric.”  (17:09)“Those values were important to me and I wanted to be able to build things for people that, you know, when they move on from this earth, their kids are going to fight over who gets to take it, instead of who has to take it to Goodwill, or the dumpster.”  (27:25)

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