Welcome to The Rose and Rockstar - with the Chief Troublemaker at Seventh Bear, Robert Rose, behind the bar serving one of his splendid cocktails while our host Ian Truscott, a CMO but not a rockstar, picks his brain on a marketing topic. 

This week, over a classic cocktail, having just published his fifth book and maintained his prolific writing for Content Marketing Institute and his newsletter, Ian asks Robert about his writing habit.  

Some key points from the discussion:



Writing is a process of storytelling, not just output




Using AI to assist in research and idea generation




Consider writing shorter books 




Using video content to complement written articles 




Attracting subscribers to your newsletter




Timeliness and relevance




If you have a question for the bar or an opinion on this week's discussion, please get in touch - just search “rockstar cmo” on the interwebs or LinkedIn.

Enjoy!

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The Links

The people:



Ian Truscott on LinkedIn




Robert Rose on LinkedIn




Mentioned this week



Robert’s Weekly Articles on Content Marketing Institute, the Lens Newsletter, his website, and his firm Seventh Bear




Ian’s firm - Velocity B




Rockstar CMO:



The Beat Newsletter that we send every Monday




Rockstar CMO on the web, Twitter, and LinkedIn




Previous episodes and all the show notes: Rockstar CMO FM.




Track List:



We’ll be right back by Stienski & Mass Media on YouTube




Piano Music is by Johnny Easton, shared under a Creative Commons license




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