Welcome to The Rose and Rockstar - with the Chief Troublemaker at Seventh Bear, fractional marketing leader and author, Robert Rose behind the bar serving a wonderful weekend cocktail while our host Ian Truscott picks his brain on a marketing topic. 

This week, Ian and Robert discuss creating communities as an extension of gating content.

 Once they got past the weather and politics, the key points in the discussion were:

The Shift to Gated Communities

Building and Marketing Exclusive Communities

Engagement and Value in Community Building


Do you have a question for the bar? Or maybe an opinion on what we’ve discussed? Please get in touch - search “rockstar cmo” on the interwebs or LinkedIn.

Enjoy!

—

The Links

The people:

Ian Truscott on LinkedIn and Bluesky


Robert Rose on LinkedIn and Bluesky



Mentioned this week

Dave Gerhardt’s community - ExitFive


Robert’s This Old Marketing Podcast


Robert’s agency - Seventh Bear



Rockstar CMO:

The Beat Newsletter that we send every Monday

Rockstar CMO on the web, Twitter, and LinkedIn


Previous episodes and all the show notes: Rockstar CMO FM.


Track List:


Piano Music is by Johnny Easton, shared under a Creative Commons license

We’ll be right back by Stienski & Mass Media on YouTube



You can listen to this on all good podcast platforms, like Apple, Amazon and Spotify.

This podcast is part of the Marketing Podcast Network
Learn more about your ad choices. Visit megaphone.fm/adchoices

Ver todos los episodios