This week, Cathy McKnight, Chief Problem Solver at Seventh Bear, makes her monthly visit to the studio, and our host Ian Truscott gets her take on a marketing leader's first 90 days. 

Some talking points from this week:



Cathy is a fan of the first 30/60/90 day plans - but also day 1 and week 1




The first 30 days are about listening and building trust




The importance of a comms plan




Where measurement, data, and analysis fit in




Employee engagement as part of marketing amplification




Focus on leveraging team strengths rather than just fixing weaknesses




Common mistakes when moving too quickly




AI’s role in all of this




As always, we welcome your feedback. If you have a suggestion for a topic that is hot for you, please get in touch using the links below.

 

Enjoy!

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The Links

The people:



Ian Truscott on LinkedIn and Bluesky




Cathy McKnight on LinkedIn




Mentioned this week:



Seventh Bear




Cathy and Robert’s fortnightly video thingy - Bear in Mind




Content Marketing Friday Forum - May 9




Rockstar CMO:



The Beat Newsletter that we send every Monday




Rockstar CMO on the web, Twitter, and LinkedIn




Previous episodes and all the show notes: Rockstar CMO FM.




Track List:



We’ll be right back by Stienski & Mass Media on YouTube




You can listen to this on all good podcast platforms, like Apple, Amazon, and Spotify.
Learn more about your ad choices. Visit megaphone.fm/adchoices

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