This week, Jeff Clark, former Forrester Research Director, and our host Ian Truscott review their 5 f’in’ B2B marketing fundamentals and how AI can help with each of them. 

As a reminder, our 5 F’in’ Marketing Fundamentals are:



The Masterplan




The Knowledge




The Story




The Campaign




The Machine




As always, we welcome your feedback. If you have a suggestion for a topic that's hot for you that we should discuss, please get in touch using the links below.

Enjoy!

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The Links

The people:



Ian Truscott on LinkedIn




Jeff Clark on LinkedIn




Mentioned this week:



Rockstar CMO Presents: The 5 F'in' Marketing Fundamentals




Velocity B




Rockstar CMO:



The Beat Newsletter that we send every Monday




Rockstar CMO on the web, Twitter, and LinkedIn




Previous episodes and all the show notes: Rockstar CMO FM.




Track List:



Stienski & Mass Media - We'll be right back




Are 'Friends' Electric? - Tubeway Army / Gary Numan




You can listen to this on all good podcast platforms, like Apple, Amazon, and Spotify.
Learn more about your ad choices. Visit megaphone.fm/adchoices

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