This week, Jeff Clark, former Forrester analyst and now Principal Analyst at Cleantech Insiders, is back from vacation, and he and our host Ian Truscott pull five f’in’ things that caught his eye from the Norwest B2B Sales & Marketing Benchmark Report that they first talked about in their budgeting discussion in episode 280. 

The five discussion points:



Sales cycles are getting longer




The pressure for buyer urgency




Teach your AEs well




The pressure is on product marketing




The AI revolution is here




As always, we welcome your feedback. If you have a suggestion for a topic that's hot for you that we should discuss, please get in touch using the links below.

Enjoy!

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The Links

The people:



Ian Truscott on LinkedIn and Bluesky




Jeff Clark on LinkedIn




Mentioned this week:



B2B Sales & Marketing Benchmark Report: Results Revealed - Norwest




Ian’s column - Tuesday 2¢ - Why Now?




Jeff’s firm - Cleantech Insiders




Ian’s firm - Velocity B




Rockstar CMO:



The Beat Newsletter that we send every Monday




Rockstar CMO on the web, Twitter, and LinkedIn




Previous episodes and all the show notes: Rockstar CMO FM.




Track List:



Stienski & Mass Media - We'll be right back




Remember The Name (Official Video) - Fort Minor




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