Join host Bryan Eisenberg as he interviews Monica Ballard, a creative powerhouse in advertising, writing, and performance. Monica shares insights on finding authentic business stories, her work as a Wizard of Ads partner, and her creative process. Key topics include content marketing, story development for businesses, the importance of research in ghost tours, how relationship-building trumps transactional marketing, and her multi-faceted career spanning books, theater, ghost tours, and podcasting. Monica also discusses her love for Williamson County and exciting developments in Hutto, Texas.   Rock Solid is brought to you by host Bryan Eisenberg, a New York Times bestselling author, digital pioneer and co-owner of A Place At Home - North Austin, a Round Rock based home care agency.Bill Combes, owner of a local Round Rock digital marketing agency, No Time for Social.Brent Pierce, owner of Round Rock Studio, empowering local businesses to share their stories with his two podcast sets and state of the art photo studio.

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