Measuring shopper behavior by day and diving into hairpin turns by night, Sam Albert balances a life of research and racing motorcycles with precision and dedication.Sam is the Chief Digital Office of Behaviorally, formerly PRS INVIVO, where he has grown his career from the entry-level to the c-suite.Behaviorally are pioneering experts at defining and diagnosing the behaviors that drive shopper growth. Adding a product to the shopping cart is only the tip of the iceberg. So many factors influence which product is chosen, the key is to isolate and act upon what matters.Sam applies the same discipline to racing. Success on the track depends on what you can learn and apply while off the track - data, knowledge, insight and, finally, implementing the right changes. Smart, incremental improvements can be the difference between first and second place.

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