When developing a referral strategy, it is crucial to differentiate between the client experience and the referral experience. In this episode, I explain the importance of understanding these two experiences and creating separate plans for each. I also share a story about a business owner who found success taking what she learned from my book, "Generating Business Referrals Without Asking," and applying it to her business. Whether you're looking to cultivate more referrals from existing sources, enhance your client experience, or attract potential referral sources, this episode offers practical strategies and actionable tips to help you generate more referrals for your business. Resources and links mentioned in this episode can be found on the show notes page at http://www.staceybrownrandall.com/297

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